On December 15, 2025, the highly anticipated International Textile and Apparel Expo grandly opened in Dubai. As a leader in China's outdoor apparel manufacturing industry, Guangdong Ruiniu Clothing Co., Ltd. made a strong appearance at booth 8F211-8F213, showcasing several men's outdoor waterproof jackets incorporating high-tech fabrics. This demonstrated to the world the high-quality, precise, and specialized core strength of "Made in China" outdoor apparel and its innovative spirit in keeping up with the times.
At the exhibition, Ruiniu Clothing used its signature "tech blue" as the main color, expressing the fusion of technology and environmental protection. The booth design was simple, elegant, and eye-catching. The prominent "OEM & ODM Garment Manufacturer" logo on the wall clearly demonstrated its positioning as a high-end custom manufacturer to global customers. On the display shelves, meticulously crafted ski suits, windbreakers, down jackets, beach shorts, and outdoor workwear were neatly arranged, attracting numerous Middle Eastern and European buyers to stop and inquire. From the feel of the high-performance fabrics to the precise waterproof seam sealing process, each exhibit embodies Ruiniu's ultimate pursuit of garment quality.
As a long-established outdoor clothing factory headquartered in Foshan, Guangdong, with a 22-year history, Ruiniu's expansion into the Middle Eastern market is no accident. Since its establishment in 2002, Ruiniu Outdoor Apparel has grown from a small workshop filled with the roar of sewing machines into an industry benchmark enterprise with a 5,000-square-meter modern factory and 20 automated production lines. This company is a supplier for internationally renowned outdoor apparel brands such as SWIX, FILA, and Helly Hansen, supporting high-quality, large-volume customization orders. To adapt to the global trend of small-batch, personalized customization, Ruiniu Apparel has improved its production lines and provides flexible supply chain support for startup brands—a low minimum order quantity (MOQ) of 100 pieces and a fast delivery cycle of 30-45 days. Supporting startup brands has become a focal point attracting many customers to stop and inquire.
At the booth, the company founder, affectionately known in the industry as "Sister Windbreaker," personally greeted customers. As a craftswoman with 30 years of garment manufacturing experience, she led her team to a remarkable transformation from traditional hand-sewing to digital intelligent manufacturing. "Starting outdoors, loyal to family"—this is not only Ruiniu's slogan but also a true reflection of its commitment to craftsmanship in every stitch.
During this trip to Dubai, Ruiniu not only brought men's outdoor trendy jackets incorporating the latest waterproof technology but also highlighted its breakthroughs in sustainable development—using recycled polyester materials to effectively reduce carbon emissions. This aligns perfectly with the current global trend towards green and environmentally friendly textiles.
From Foshan to the world, Guangdong Ruiniu Apparel is writing its own business legend on the international stage with a new image of "high-quality Chinese outdoor apparel manufacturing." This exhibition is not only an important step for Ruiniu in expanding its Middle Eastern market, but also a milestone in the rise of China's outdoor apparel supply chain in the global value chain.
